BeautyInLagos (BiL) is the go-to destination for those seeking a comprehensive and culturally enriched understanding of the African beauty landscape. It stands as a beacon of expertise and innovation in the Nigerian beauty industry, offering a wealth of insights, trends, and industry knowledge; from beauty tips to product reviews and the latest industry happenings.

BiL is not just a digital beauty platform; it’s a transformative force in the African beauty industry, masterfully curated and led by the visionary Founder & Editor-in-Chief, Ez.

The Beginning

In January 2012, our Founder had a desire to share information about beauty in the bustling city of Lagos, Nigeria. Having just moved back to Lagos from the UK a year prior, she had created a mental catalogue of all the beauty spots she regularly visited, and naturally became the go-to person, amongst friends, for beauty recommendations. Eventually, she created a blog to document her finds, as a sort of resource to share with anyone who enquired about where to get what beauty service/product in Lagos. Overtime, that little blog slowly grew to become the No.1 online destination for beauty in Nigeria.

Vision and Mission

Our Vision is to be the premier hub for beauty enthusiasts & industry professionals. On a Mission to amplify the African beauty industry and provide a dynamic platform to empower, promote & support brands within the region.

The Essence of BiL

BiL is an ever-expanding Digital Beauty Resource & Consultancy. At our core is a passion to own and create an authentic narrative of the African beauty industry showcased via our digital platform, the BiL BEAUTY RESOURCE. Also, through our consultancy arm, THE BiL AGENCY, we leverage our extensive beauty industry knowledge to drive the growth of brands.

This Site: Consider this your Essential Resource for Beauty in Africa. A go-to source for exceptional, informative & engaging African beauty and wellness content.

The Directory (BeautyDirectoryNG): lists certified beauty brands and businesses you can trust. A nationwide beauty directory, with every single business required to go through a strict vetting process, safeguarding our community and only listing businesses they can trust. Making it easy to find whatever you’re looking for at the click of a button.

The Community (BeautyClubNG & BiL Pro Network): We foster a dynamic community where beauty enthusiasts and professionals alike can thrive.
BeautyClubNG, an exclusive space where members unlock a world of incredible beauty discounts, VIP offers, and access to exclusive events.
BiL Pro Network, tailored for entrepreneurs, service providers, educators, business owners, beauty founders, and all beauty professionals within Nigeria; opening doors to valuable opportunities within the ever-evolving landscape of the Nigerian beauty industry

Born out of a profound passion for witnessing brands thrive, our commitment extends beyond digital content creation.

A hallmark of our expertise lies in collaborating with international brands as strategic partners during their market entry. We’ve successfully navigated the complexities of the Nigerian beauty market, ensuring a seamless and impactful entry for our partners.

As the most-knowledgable beauty insider in the country, we take pride in our impressive roster of international and indigenous brands. Having provided strategic marketing, promotional, and advisory services to global giants like Carolina Herrera, Guerlain, Lancôme, and M.A.C Cosmetics, the BiL Agency serves as a trusted advisor and strategic partner.

Accolades and Recognition

BiL’s impact on the beauty landscape has not gone unnoticed. Recognized as one of SME100’s “100 Most Innovative Female-Owned Businesses In Nigeria,” BiL proudly serves as the official Conference Partner for Africa’s Largest Professional Beauty Exhibition, Beauty West Africa and soon to launch the first-ever Nigerian beauty awards programme, BiL Beauty Awards.

The Founder

Under the leadership of Ez, an entrepreneurial influencer and beauty expert, BiL has transcended boundaries. Ez’s feature on CNN Marketplace Africa, as well as in prestigious publications such as Guardian Life Magazine, Mania Magazine, and Ndani Lifestyle Magazine, coupled with her pivotal role in Lancome’s first digital African campaign, exemplify her commitment to shaping the narrative of the African beauty industry.

A Legacy of 12 Years

With over a decade of experience, BiL continues to evolve and redefine beauty standards, leaving an indelible mark on the industry. It’s not just a platform; it’s a movement, a celebration of beauty on the African continent.